Meta Deprioritizes REELS on Instagram: What It Means For Your Business

Instagram has recently announced that it will be deprioritizing REELS, its short-form video feature, in its algorithm. This means that businesses and creators who have been relying on REELS for their marketing efforts may need to pivot their strategies in order to maintain their reach and engagement on the platform. In this article, we will explore what this change means for your business and how you can pivot to continue to have great marketing on Instagram.

What is Meta Deprioritization?

To understand what Meta Deprioritization means, we need to first understand how the Instagram algorithm works. Instagram's algorithm determines which posts appear in users' feeds based on a number of factors, such as how often the user interacts with the account, how recently the post was published, and how likely the user is to engage with the post. Meta Deprioritization is essentially a change in the algorithm that lowers the priority of certain types of content, such as REELS.

What does this mean for your business?

If your business has been using REELS as a primary marketing tool on Instagram, this change may have a significant impact on your reach and engagement. While Instagram has not provided specific details on how much REELS will be deprioritized, it is clear that businesses will need to adjust their strategies to account for the change. However, this does not mean that all is lost for businesses who rely on Instagram for marketing.

How can your business pivot from this change?

Here are a few strategies that your business can use to continue to have great marketing on Instagram, even with the deprioritization of REELS:

1. Focus on other types of content: Instead of relying solely on REELS, try to diversify your content by incorporating other types of content into your strategy. This could include feed posts, stories, or IGTV videos.

2. Use other features: Instagram is constantly rolling out new features, such as shopping tags and live video. By using these features, you can increase your visibility and reach on the platform.

3. Optimize your posts: Even if REELS are deprioritized, it is still important to optimize your posts for the Instagram algorithm. This means using relevant hashtags, creating engaging captions, and posting at the right time.

4. Collaborate with other accounts: Collaborating with other accounts can help to increase your visibility on the platform. You could collaborate with other businesses in your niche or with influencers who have a large following on Instagram.

While the deprioritization of REELS may seem like a setback for businesses who rely on Instagram for marketing, it is important to remember that there are still many opportunities to reach and engage with your audience on the platform. By diversifying your content and using other features, you can continue to have great marketing on Instagram, even with this change.